Poor Millennials!! as if they haven’t been demonised enough by the baby boomer generation for being ´lazy,avocado-eating, selfie and Instagrammed generation´, Finance Minister Nirmala Sitharaman joined the gang and blamed them for the automobile industry slowdown on Millennials taking Ola and Uber over buying a car.
Millenials the generation born between 1980 to mid 1990s, in the information and digital age are also known to be identified with these markers. Although generation gap is not a new thing and such comments from the older generation are all too common, but coming from the finance minister was bit unexpected.
In US, since the economic downturn of 2008, the trade and media pundits had started blaming the millenials for everything, from tanking the economy, not buying houses, studying longer, being liberal to unstable job market. Nirmala Sitharaman seem to have taken a leaf out of the American conservative playbook but Indian millennials are not taking it so easily and they gave it back to her through their favourite medium, the twitter!
#BycottMillennials and #SayItLikeNirmalaTai trending on twitter today as Indians tried to grapple with Nirmala Sitharaman comments.
Millennials are down because, well… Depression.#SayItLikeNirmalaTai
— meghnad (@Memeghnad) September 10, 2019
Indian Rupees is falling due to Gravity .#SayItLikeNirmalaTai
— Sardarism™ (@Sardarism) September 10, 2019
Fair & Lovely sales are low because life is unfair. #SayItLikeNirmalaTai
— WisePosterior (@faadukela) September 10, 2019
Millennials were born into the worst financial crisis and are facing severely limited employment prospects even in developed countries. India is facing one of the worst unemployment rates in its history. According to a recent survey, one-third of India’s skilled youth are jobless.
India has one of the highest population of young working people. This should work for its advantage as these young people can contribute to the growth of the economy. But India seems to be unable to capitalise on its demographic dividend. The economic reforms and employment programs that are needed to bring the youth out of this crisis are ignored for short term and ill-informed measures.
A week ago, PM Modi and Nirmala Sitharaman were talking about making India a 5 trillion economy and now the Finance Minister is giving bizarre comments on the young generation. Nirmala Sitharaman will do well if she focusses on fixing the economy instead of fixing the people to fit in a bad economy.